Why cross-selling Third Party Products can be costly for banks!
[dropcap]T[/dropcap]he rationale for cross sell focus in banks is not difficult to understand. It creates win-win for all stake holders- Banks get additional income, Employees get brownie points, better appraisals and Customers get access to a wider product suite at a convenient point of sale. The research around the world seems to support this. Cross-sell […]