Author: Amit Balooni

Banking Strategy | Fintech | Technology in Banking

Hyper-Personalisation in Banking: The Paradox of Customisation
Amit Balooni August 14, 2024December 6, 2024

Hyper-personalisation promises to revolutionize banking by creating a “Segment of One” experience, but the path is riddled with complexities. Challenges of execution and technological demands can turn this potential goldmine into a costly misstep. What does it take for banks to truly harness this power?
Banking Strategy | Technology in Banking

The Digital Trap: What Deflates a Bank’s Push for Digital Change?
Amit Balooni August 11, 2024October 2, 2024

Banks are diving headfirst into the digital age, eager to revolutionize their operations with cutting-edge technology. But beneath the sleek, modern facade lies a hidden “digital trap”—a complex web of outdated systems, spiraling costs, and endless customizations. This article uncovers the unseen challenges that deflate a bank’s push for digital change.