Hyper-Personalisation in Banking: The Paradox of Customisation

hyperpersonal e1724063451361 Hyper-Personalisation in Banking: The Paradox of Customisation Digital Banking

Hyper-personalisation promises to revolutionize banking by creating a “Segment of One” experience, but the path is riddled with complexities. Challenges of execution and technological demands can turn this potential goldmine into a costly misstep. What does it take for banks to truly harness this power?

The Digital Trap: What Deflates a Bank’s Push for Digital Change?

Screenshot 2024 08 12 070641 The Digital Trap: What Deflates a Bank’s Push for Digital Change? Digital Banking

Banks are diving headfirst into the digital age, eager to revolutionize their operations with cutting-edge technology. But beneath the sleek, modern facade lies a hidden “digital trap”—a complex web of outdated systems, spiraling costs, and endless customizations. This article uncovers the unseen challenges that deflate a bank’s push for digital change.