Hyper-Personalisation in Banking: The Paradox of Customisation

Hyper-personalisation promises to revolutionize banking by creating a “Segment of One” experience, but the path is riddled with complexities. Challenges of execution and technological demands can turn this potential goldmine into a costly misstep. What does it take for banks to truly harness this power?
The Digital Trap: What Deflates a Bank’s Push for Digital Change?

Banks are diving headfirst into the digital age, eager to revolutionize their operations with cutting-edge technology. But beneath the sleek, modern facade lies a hidden “digital trap”—a complex web of outdated systems, spiraling costs, and endless customizations. This article uncovers the unseen challenges that deflate a bank’s push for digital change.
Digital Customer Engagement– Trends & Practices in Banks

Digital or remote Customer Engagement is the way forward. To remain step ahead, banks need to have a better view of digital customer experience and understand how it will evolve in the future. Chirag Shah shares the trends and best practices
Two sides of digital transformation in Banks: ‘Digitise’ vs ‘Digitalise’:

When it comes to success in Being Digital, the difference is in the approach a Bank takes. Simply converting a paper to online form wont do. We differentiate the tactical and limited ‘Digitise’ mindset from a more strategic and expansive ‘Digitalise’ Thinking. Amit Balooni shares his perspective